Let's make one thing clear, Instagram is not important. Except for when it is, specifically when you're (me) doing important work on it everyday. Every single day, you (me) pour your blood, sweat and tears into what....I dunno, what filter you're going to put on that photo that you snapped or the caption that really ties it all together (Instagram is a writer's medium and if you don't believe me then them's fighting words,
pardner). It's a rigorous process that I don't think any of us take lightly.
